10 Content Marketing Statistics that will Blow Your Mind!
— This text was originally posted by InboundWriter on August 27, 2012. —
As consumers become more inundated with data, advertisements, social media and a variety of content streams from organizations looking to tap their interests, content marketing is a must for those looking to successfully spread their message through the noise, expand their reach and generate leads. But don’t just take our word for it… we have the facts to prove that content marketing is vital to today’s marketing initiatives and is an industry that has not only grown exponentially in the past years, but one that will continue to grow in the years to come! Below are 10 content marketing stats that all marketers should keep in mind when developing their next campaign:
- Marketers, on average, spend over a quarter of their marketing budget on content marketing. (B2B Marketing Insider)
- 62% of companies today outsource their content marketing — that’s up 7% from last year! (Mashable)
- Because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company. (Custom Content Council)
- LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook. (Inside View)
- Interesting content is a top 3 reason people follow brands on social media. (Content+)
- Social media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23% of all time spent online. (Content Marketing Institute)
- 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. (TMG Custom Media)
- Blogs give websites 434% more indexed pages and 97% more indexed links. (Content+)
- B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B)
- The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). (G+)
Do you have any interesting content marketing statistics to share? Post them in the comments below or connect with me on social media!
Image source: youngblah.com
Infographic: Without Social Media 18% of Teens Say They Would Stop Communicating
— This text was originally posted on the VoxOx Blog on August 23, 2012. —
Today’s teens are growing up in a world where Internet connection and communication flow is not only constant, but expected, and where network management are needed just to keep their online lives in check. Despite the brain-taxing information overload of the web and the constant attention today’s gadgets and social sites require, teens remain addicted to the buzzes, bleeps and vibrations of new messages, alerts and notifications.
In fact, a recent survey revealed that 18% of American college and high school students said they are so reliant on their mobile gadgets and online communities to keep in touch that they would stop communicating altogether if their favorite mode of communication were no longer available! One student surveyed even admitted they are so reliant on Facebook to connect with friends and family that, “[Without Facebook] the world and I would become disconnected.”
If that’s not enough to make you laugh at the days of passing notes and talking in person (wait, when was that?!), be sure to read all the way to the end of this infographic from AWeber for more student quotes and interesting statistics on how today’s teens use technology to stay in touch.
What is an Internship, Really?
Since all hell broke loose with the US economy back in 2007, internship has become the latest job market buzzword. The more this term is tossed around, the more confusion builds around what an internship actually is.
If you think an internship is a shoe-in for a sweet office job once the summer is over, or an ideal position for someone who loves making Starbucks runs, or a term employers use to scam free work out of unsuspecting post-grads, you are so wrong.
As someone who has held multiple internships (ahem, yes multiple), I’ll lay out for you what a real internship is and why you may want one, or two, or three…
What is an internship? It’s a chance.
- a chance to build experience in a field you’re interested in. You wouldn’t become a stock trader if your passion is in marine science, so why would you seek out an internship in an industry you’re not personally interested in? The second you stop learning or caring, you know you’re in the wrong place. Internship should not associated with waste of time.
- a chance to make mistakes. This doesn’t mean blow off the details, it means take big chances and try something new.
- a chance to find your niche. You know you like baking, but you didn’t know you loved creating interesting cupcake flavors or had a passion for cannolis until you started an internship at your favorite bakery. Discover what makes you happy.
- a chance to validate your passion. Show your industry that you’re there to make a difference and do big things. Make a splash and people will notice. Don’t just impress your boss, impress yourself.
Yes, you may be a little broke during your internship, you may be a little tired, you may not know exactly what you’re doing, but if everything is handed to you how are you going to grow? You only get one chance in this life, so go big and run with it.
Go find an internship somewhere you want to work, not just the next place that posts an ad, and work your butt off. Don’t get your hopes up that you’ll land your own clothing line after a week like LC on The Hillls, but if you work hard you’ll create a network of contacts, build your experience and find your passion.
Want to know more about me and my experience with internships? Email me at firstname.lastname@example.org or check out my LinkedIn, I’d love to answer your questions!
image source: realmofthesenses.tumblr.com
Is Facebook Worth More Than Let’s Say… an Entire Country’s GDP?
I want to talk about the Facebook IPO, just not who’s buying it (or not buying it). I can’t buy in (not that I want to), you probably can’t buy in (not that you want to), so let’s cover something way more interesting than stocks and something that we can actually relate to.
- The economy of Qatar, which is worth about $98 billion
- 6.3 months of US fast food sales. I’m not even going to share this number because it’s disgusting, but props to the US for keeping our McDonald’s habit under $100 billion
- At $40 billion a pop, you can throw 2.5 Olympic games for $100 billion
- 6 months worth of breast cancer treatment for US patients, comparably a very small number at $16.5 billion
- 120 Eiffel Towers, which would cost about $99.6 billion
- All the money, $74.2 billion, Brazil made off tourists in 2011
- The world’s entire coffee industry, estimated at $100 billion
- The entire cleanup of Hurricane Katrina, which rang in at $81 billion
- The Gulf War cost the US $96 billion
- At $2 billion each, you could have 50 US Navy submarines
Ok, I lied.I can’t actually relate to any of these, except for the fact I’ve been to the Eiffel Tower once. So, if you know of anything that used to be giant (aka expensive) before Facebook came along and dwarfed everything epic, please share.
Ok, I’m a double liar. I also drink coffee and captain a submarine.
image source: fitsanity.com